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Organisations with an MRM product are upto 40% faster to market

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What is MRM/ MOM?

Deliver impactful customer experiences across your enterprise with marketing operations software that puts you in complete control. Manage your marketing better with a 360-degree view of operations, content, assets, projects, budgets, team, performance, and more. 

MRM or MOM (Mark Operations Management) is a framework in place since last decade but it has never been as critical a component of Marketing stack than ever before. With 10X more campaigns, 5X more channels, 10s of thousands of creatives, while collaborating with more stakeholders; an MRM platform is a must to stay ahead of the curve.  

Working with multiple excels, documents & network folders creates deficiencies, reducing productivity of marketing organisations by upto 30%

Marketing Resource Management Inforgraph
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Financial Planning & Tracking

 

Financial overview is no longer an accounting requirement but extremely important for Marketers to track their KPI's, generate media mix and then optimise them to make marketing more efficient

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Workflow/ Operations Management

Campaign Managers spend upto 40% of their time in managing/ tracking projects, tasks & resources.

Workflows in a MRM software can help automate a major part of project management & tracking by implementing best practices & responsibilities. 

Campaign Planning

Campaign Planning/ Calendars

There are 10X more Campaigns/ Activities to be planned & executed, while ensuring omni-channel customer experience. Centralization provides efficient planning, re-planning & re-usage of marketing resources, while avoiding overbooking of your customers

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Distributed Marketing

 

From audience segmentation to partner coordination and through-channel marketing automation.

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Content Creation & Distribution

Engaging content is one of the most important pieces of creating a compelling customer experience. A content management platform can help with creation & distribution to create omni-channel experience, while keeping the cost low. 

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Digital Asset Management

To organize and access marketing creatives in multiple formats across various channels and team. Centralisation & reusage of marketing content will enforce brand identity and induce re-usability. 

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